RingRing – the cheerful jingle from childhood ice cream carts – brings back the simple, familiar image of a peaceful Vietnam filled with lasting memories. That “ring ring” sound at the street corner, echoing through alleyways, stirs up excitement in children and nostalgia in adults. On hot summer days, a cold ice cream wasn’t just a treat – it was a little piece of happiness, a part of a joyful childhood. Inspired by those moments, RingRing was created to honor traditional values through every scoop of uniquely Vietnamese gelato.
RingRing combines authentic Italian gelato techniques with local Vietnamese ingredients and flavors. Each scoop is smooth and creamy, carrying the essence and soul of Vietnam. Vietnamese coffee – known for its rich aroma and bold taste – is turned into a new kind of indulgence in RingRing’s gelato. The 034 avocado from the highlands, soft and naturally sweet, brings the spirit of Vietnamese land and nature into every bite. And the childhood favorite – salted tamarind with chili – is reimagined into a bold, tangy-sweet-spicy gelato that brings back fun, carefree days.
RingRing gelato isn’t just dessert – it’s a flavorful journey through familiar tastes, reimagined with creativity. Each flavor tells a story, linking the past with the present, tradition with modern life. It could be the rich coconut from Bến Tre that reminds you of walking through green coconut groves, the bold durian from Cái Mơn calling back to fruit-filled summers, or the fresh sweetness of Hoà Lộc mango that feels like sunshine in a scoop.
RingRing is more than just ice cream – it’s a symbol of memory, culture, and pride in our roots. From local ingredients to careful preparation, RingRing brings a sweet, meaningful experience for every generation. Let the sound of RingRing take you back to beautiful memories, and discover a taste of Vietnam – where every scoop of gelato is a heartfelt gift from home.
Design Director: Kuro Tensai
Graphic: Hao Hao, Kim Chau
Photography: Kuro Tensai, Hao Hao


























