The Tigeroodle brand is not just a symbol of an instant noodle company but also embodies the essence of Taiwanese culture. The tiger represents strength and courage, values that are highly regarded in Taiwanese daily life. The steaming bowl of noodles evokes the street food culture of Taiwan, where noodle bowls are a staple in familiar meals, symbolizing warmth and community connection. The deep red color is not only eye-catching but also signifies luck and prosperity—core values in Taiwanese culture. The blend of Chinese characters with the name “Tigeroodle” reflects a fusion of tradition and modernity, creating an image of a noodle brand that is both powerful and deeply rooted in local culture.
Concept: Kuro Stajio
Design Director: Kuro Tensai
Graphic: Kuro Stajio
Photography: Kuro Tensai
Design Director: Kuro Tensai
Graphic: Kuro Stajio
Photography: Kuro Tensai


















